Pressbreakfast at Resturant "Hjerta". Stockholm Fashion Week - My day... Oh my i love this! 10 people to Stardusts and: Here is some pix.

With
Linum

Mateus

Ceannis

U its you

and Malina

Tomorrow: Polhem Press Show and Fashion show with Skobranschrådet. I'm happy!

//Anton Gyllensten

Malgosia Bela & Anna Selezneva by Ezra Petronio for Self Service Spring 2010

Ida Sjöstedt was born in Stockholm, Sweden 1976. She moved to London 1996 and in 2000 she graduated with a BA Honours diploma in fashion design from University of Westminster.

In 2001 Ida Sjöstedt moved back to Sweden and in August that year she launched her first collection during Stockholm Fashion Week. She has been showing on schedule in Stockholm since, and is also regularly exhibiting in Paris during the prêt-a-porter weeks.

Tasteful kitsch or tongue-in-cheek elegance are two ways of describing Ida Sjöstedts design philosophy. Her aim is to create beautiful, sexy clothes for women who don’t take dressing up too seriously –and who see fashion as something fun rather than as a must.

The 2010 spring collection is adorable. Above are some of my favorites. Chosning one or two dresses wasn't an easy task since there where so many eye-catching pieces. As always Ida Sjöstedt has created elvish dresses with visionary solutions far from the average swedish design.

word.

My future home.

love her dress
fashiongonerouge

source: Knightcat

I'm a one perfume kind of girl, but the chase after Burberry's (almost sold out) new summer fragrance was worthwhile